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"It's important to ensure parents of premature babies are well informed about bronchiolitis and RSV and the practical steps that they can take to reduce the chances of their babies getting an infection, particularly during the winter months. Coughs, colds and sniffles affect all babies, however babies born prematurely are at greater risk of RSV."

Debbie Bezalel – Head of Services, Bliss

British Lung Foundation

"As we head towards winter, no parent wants to be faced with the prospect of taking their child to hospital, especially during these uncertain times. Yet every year in the UK there are 30,000 hospital admissions for babies who have caught bronchiolitis, leaving their parents feeling frightened and anxious for their child’s health. Luckily, there are some simple steps that anyone who looks after a child can take to minimise their child's risk of infection, and this is the positive message we hope parents will take from the More Than a Cold campaign." 

Mike McKevitt, Director of Patient Services at the British Lung Foundation


"The vulnerability and weak immune system of premature babies makes them very susceptible to the RSV virus which is the main cause of Bronchiolitis. Although it is impossible to prevent this virus, parents of premature and sick babies will benefit from having a greater understanding of the condition and their role in helping to prevent the spread of infection."

Alison McNulty, Chief Executive, TinyLife - the premature baby charity for Northern Ireland

Twins Trust

"Bronchiolitis affects many babies every year but often parents haven't heard of it so an awareness campaign is long overdue.  Although thankfully in the vast majority of cases the consequences are not life threatening, premature and other vulnerable babies can be severely affected, so it's especially important these parents have a greater understanding of it."

Keith Reed, Chief Executive, Twins Trust

Tiny Tickers

"Babies born with congenital heart defects are more susceptible to severe bronchiolitis, and more likely to be hospitalised by it. Some of these babies will be facing open heart surgery in their early months and years, and it is vital they are as physically strong as they can be so surgery can be performed at the optimum time for them and has the greatest chance of success.

It's really important that parents have a better understanding of bronchiolitis, and what practical steps can be taken to lessen the chances of vulnerable babies getting it - so we're fully behind the More Than A Cold campaign to spread awareness."

Jon Arnold, Chief Executive, Tiny Tickers


“Parents need access to clear, practical information to help them reduce the risks of their child developing infections such as colds and help prevent passing them onto other vulnerable babies and young children. It’s really important that they know when a child can safely be cared for at home and when they need to see a doctor.”

Elizabeth Duff, Senior Policy Advisor, NCT