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About the Campaign

Child Flowers

The campaign

The More Than a Cold campaign aims to raise awareness of bronchiolitis and educate parents. It is organised and funded by the biopharmaceutical company AbbVie and supported by Bliss, the British Lung Foundation, NCT, Tamba, Tiny Tickers, Tiny Lives and WellChild.

About AbbVie

AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world’s most complex and serious diseases. Together with its wholly-owned subsidiary, Pharmacyclics, AbbVie employs more than 28,000 people worldwide and markets medicines in more than 170 countries. For further information on the company and its people, portfolio and commitments, please visit

Bronchiolitis Awareness Campaign press office

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