More Than a Cold
Bronchiolitis: Know the Facts
Bronchiolitis is a common lung infection, affecting babies and young children. The More Than a Cold campaign has been developed by AbbVie and aims to raise awareness of bronchiolitis and educate parents.
Want to know more?
Find out more about bronchiolitis by watching our educational video which includes real life stories as well as expert advice on how to reduce the risks
About Bronchiolitis
Bronchiolitis is a common lung infection, affecting babies and young children. It causes inflammation of the small airways in the lungs called the bronchioles, which restricts the amount of air able to enter the lungs, making it more difficult for the child to breathe.
For most babies bronchiolitis is no more serious than a cold but some may need hospital care and it is the most common reason for an infant being admitted to hospital in the UK. Babies at greater risk of developing severe bronchiolitis include premature babies and babies with certain heart or lung conditions.
My Story
Families share their experiences of bronchiolitis
Vernon the Virus
Find out how to avoid Vernon and his friends visiting your family this winter in our cartoon strip.
Winter Illness Checklist
Find out more about the steps you can take to keep your child healthy and safe from common winter illnesses with our downloadable poster
Bronchiolitis - Find out more
We've put together some facts and figures about the impact of bronchiolitis on families and the NHS
My Story
In most cases bronchiolitis is no more serious than a cold but some babies may need hospital care. Bronchiolitis is the most common reason for infant hospital admission in the UK.
These are the stories of parents whose children have had severe cases of bronchiolitis. They have chosen to share their story to help other parents understand more about bronchiolitis and how serious it can sometimes be.
The Campaign
The More Than a Cold campaign aims to raise awareness of bronchiolitis and educate parents. It is organised and funded by the biopharmaceutical company AbbVie and supported by Bliss, the British Lung Foundation, NCT, Tamba, Tiny Tickers, Tiny Lives and WellChild.
